Nisbet Associates Blog


6 takeaways from the Sales Coaching Café

The landscape of coaching is changing rapidly, and we must adapt to ensure that our sales teams continue to prosper in these uncertain times.

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Why listening is your greatest asset for selling

The idea that verbally dominating a conversation will increase the likelihood of closing a sale is no more.

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Sales Fail

5 reasons why sales training fails and what you can do about it

Having trained over 6,000 people in countless workshops over the last five years, I have seen numerous examples of why sales training programmes fail.

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Wild Dogs of Africa

Sales lessons from the wild dogs of Africa

I recently returned from a wonderful four-day trip into the South African bushveld, specifically a 75000-hectare expanse known as the Madikwe Game Reserve (North West of Johannesburg).

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3 typical challenges for salespeople (and what to do about them)

In the increasingly frenetic world of sales and constantly increasing targets, sometimes the ongoing needs of the customer are forgotten.

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