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PJ Nisbet shares why Sales improvement programs fail, then shared an example of best practices implementation and inspired us when describing the future of sales focused on purpose, authenticity, value-based insights, and conversation as a key differentiator.
The global sales training market is poised to grow to US $4.21 billion by 2024 (Technavio). Compare this figure with the brutal fact that nearly 70% of change initiatives fail (HBR).
Candice talks to Ben Eddy of the Mobile Practice who shares his ideas on ensuring that learning gets retained and applied.
Having trained over 6,000 people in countless workshops over the last five years, I have seen numerous examples of why sales training programmes fail.
In the increasingly frenetic world of sales and constantly increasing targets, sometimes the ongoing needs of the customer are forgotten.